The benefits of an online BBA in Digital Marketing
- Flexibility: Online programs allow you to study at your own pace and from the comfort of your home, providing flexibility for individuals with other commitments like jobs or family responsibilities.
- Practical Skills: Online BBA programs often emphasize practical skills and real-world projects, enabling you to apply theoretical knowledge to practical scenarios.
- Career Advancement: A BBA in Digital Marketing can open doors to various career opportunities in marketing, advertising, e-commerce, social media management, and more.
- Networking Opportunities: Even in an online setting, you can interact with professors and students from diverse backgrounds, expanding your professional network.
- Global Reach: Online programs often attract students from different parts of the world, allowing you to gain insights into global marketing trends and practices.
- Cost-Effective: Online programs can be more affordable than traditional on-campus options, saving you money on commuting and housing expenses.
- Self-Discipline and Time Management: Pursuing an online BBA requires self-discipline and time management skills, which are valuable traits in the professional world.
Learnings in BBA in Digital Marketing
- Marketing Fundamentals: You'll learn various digital marketing channels such as social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and affiliate marketing.
- Digital Marketing Strategies: Online BBA programs often emphasize practical skills and real-world projects, enabling you to apply theoretical knowledge to practical scenarios.
- Analytics and Data Interpretation: Understanding data and analytics is crucial in digital marketing. You'll likely learn how to interpret data to make data-driven decisions and optimize marketing campaigns.
- Branding and Communication: Effective branding and communication are essential in the digital world. You may study topics related to brand management, storytelling, and crafting persuasive messages for the online audience.
- Web Design and Development: You might gain basic knowledge of web design principles and development to understand how websites play a vital role in digital marketing.
- E-commerce and Online Sales: E-commerce is a significant aspect of digital marketing, and you may learn about online sales strategies, customer acquisition, and conversion optimization.
- Social Media Management: You'll likely explore various social media platforms, their usage for marketing purposes, and how to engage with the audience effectively.
- Digital Advertising: Understanding the concepts of online advertising, including display ads, video ads, and mobile ads, may be covered in the program.
Successful completion of the program shall award the degree titled - Bachelor of Business Administration (Digital Marketing). The Visvesvaraya Technological University is UGC and NAAC accredited to offer the online Digital Marketing Degree program. The degree holds the same merit as a regular one. It’s universally accepted and validated for further education and job prospects.
Candidate should have passed in 10 + 2 / Diploma of any stream / Any Equivalent Certificate to PUC
- Management & Organizational Behaviour
- Business Economics
- Fundamentals of Statistics
- Principles of Marketing
- Business Communication
- Financial Accounting
- Computer Applications in Business
- Fundamentals of Digital Marketing
- Human Resources Management
- Fundamentals of Research Methodology
- Indian Ethos and Value Systems
- Financial Management
- Strategic Management
- Digital Entrepreneurship
- Consumer Behaviour in Digital Era
- Management Information System
- Integrated Marketing Management
- Brand Management in Digital Era
- Customer Relationship Management
- Fundamentals of IoT for Business
- Website Design & Development
- Content Marketing
- Search Engine Optimization
- Social Media Marketing
- Marketing Analytics
- Influencer Marketing
- Affiliate Marketing
- Neuro Marketing
- Project Work