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BBA in Digital Marketing Online Program

In today's dynamic landscape, business growth isn't just about strategies confined to boardrooms and textbooks. Success now unfolds through digital platforms like "search engines, social media, and e-commerce". The VTU Online BBA in Digital Marketing equips you with the skills to make businesses thrive in the digital age. 


This is not merely an "Online course" but a comprehensive, UGC and AICTE-approved degree from Visvesvaraya Technological University (VTU), a prestigious government institution with a robust academic heritage.

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BBA in Digital Marketing Online Program

Duration: 03 Years
Extended Duration: 2 years
Credit: 120
Mode: Online

Why VTU Online

Visvesvaraya Technological University (VTU) is a leading institution in India, renowned for providing online programs that are both UGC-approved and tailored to meet industry demands. These programs are designed to equip students with the skills and knowledge needed for success in today’s competitive job market. With VTU's robust online platform, learners can access high-quality education flexibly and conveniently, making it an ideal choice for those balancing professional and personal commitments. Ready to explore how VTU Online can enhance your career prospects.

  • 1
    Top grade Curriculum

    Top grade Curriculum VTU’s online programs follow a structured, academically strong curriculum designed by subject experts and aligned with UGC guidelines.

  • 2
    Practical Digital Skills

    Develop expertise in SEO, PPC, social media, branding, and analytics.

  • 3
    Flexible Learning

    100% online study format allows you to learn at your own pace

  • 4
    Exams Anywhere, Anytime

    Exams from any location, at any time. This unique feature empowers you to tailor your learning to fit your lifestyle, allowing for seamless integration with your personal and professional commitments.

  • 5
    Global Accreditation

    Recognized by UGC and AICTE, ensuring a credible qualification

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The benefits of an

Online BBA in Digital Marketing

In today’s digitally connected era, businesses thrive on data-driven strategies and online engagement. The Online BBA in Digital Marketing equips you with essential skills in SEO, social media, content marketing, analytics, and digital advertising. Designed for the modern learner, this program blends flexibility with real-world application, helping you understand consumer behaviour and execute impactful digital campaigns. Whether you’re preparing for a corporate career or planning to create your

  • Learn Industry-Ready Skills

    Gain hands-on expertise in SEO, social media marketing, content strategy, Google Ads, analytics, influencer marketing, and email automation—skills directly used by modern businesses.

  • Flexible Learning From Anywhere

    Attend live classes or learn at your own pace through recorded sessions, making it ideal for working students, freelancers, or anyone balancing multiple responsibilities.

  • High Demand & Career Growth

    Digital marketing is one of the fastest-growing fields. This degree opens doors to roles like Digital Marketer, Social Media Manager, SEO Analyst, PPC Specialist, Brand Strategist, and more.

  • Affordable & Accessible

    Competitive fees and financial aid options make quality education accessible to more students

  • Pathway to Further Study

    Build a strong foundation for advanced degrees like an MBA or specialized professional certifications

  • Career Launchpad

    Graduate ready for roles like Digital Marketing Manager, SEO Specialist, Social Media Manager, or Content Strategist, across diverse industries

Trusted by National and International Accrediting Bodies

Fees, Eligibility & Certification

Payment Plan
  • Annual & Full Payment
  • Easy EMI Options
  • Student Loan Available
Eligibility

1. Indian Students’ Eligibility Passed 10 + 2 / Diploma (any stream) / PUC
equivalent from a recognized board.

2. Foreign Students’ Eligibility Completion of 12 years of formal schooling with
recognized academic credentials.

Certification

Certification Earn a UGC-entitled Online BBA Degree from VTU, a globally
respected university. This industry-recognized qualification empowers you with
credibility, career readiness and international acceptance.

Testimonials

What our Learner's Say About Us

quote

Class of 2023

The combination of business knowledge and digital marketing skills was a game-changer. The program gave me the confidence to launch my own digital marketing consultancy, and I already have a few clients onboard.

Rahul Rahul
quote

Class of 2024

I sought a degree that offered more than definitions. VTU’s Online BBA empowered me to manage real campaigns and clients, securing a role as a Social Media Manager, soon after graduation.

Radhika Radhika
quote

Class of 2024

What stood out to me was the exposure to industry tools like Google Analytics and Meta Ads. By the time I completed my degree, I was already running ad campaigns confidently. Today, I work as a PPC Analyst in a leading agency.

Shivani Shivani
quote

Class of 2023

The flexibility of VTU’s Online BBA allowed me to continue my part-time job while studying. The live projects and case studies made learning practical, and I was able to transition into a Digital Marketing Executive role within weeks of graduating."

Amit Amit

Syllabus Overview

  • Business Communication
  • Fundamentals of Statistics
  • Management & Organizational Behaviour
  • Principles of Marketing
  • Business Economics

  • Financial Accounting
  • Computer Applications in Business
  • Fundamentals of Digital Marketing
  • Human Resources Management
  • Fundamentals of Research Methodology

  • Marketing Analytics
  • Financial Management
  • Strategic Management
  • Digital Entrepreneurship
  • Consumer Behaviour in Digital Era
  • Indian Constitution

  • Management Information System
  • Integrated Marketing Management
  • Brand Management in Digital Era
  • Customer Relationship Management
  • Fundamentals of IoT for Business
  • Universal Human Values

  • Website Design & Development
  • Content Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Personality Development & Employability Skills

  • Influencer Marketing
  • Affiliate Marketing
  • Neuro Marketing
  • Project Work

Know Your Exams

  • Internal Assessments (30%)

    Includes assignments, quizzes, and academic participation to reinforce learning.

  • End-term Exams (70%)

    Held at semester end to test overall understanding and progression readiness.

LMS Features

video learning
Interactive Video Lectures
digital learning
Digital Study Materials
discussion forum
Discussion Forums
academics report
Academic Progress Report
online examintaion
Online Examination

From application to enrolment — follow 5 easy steps to begin your academic journey with confidence and convenience

Your Online Learning Journey, Simplified

Step 1

Online Application

Submit your application form online with all required documents

Step 2

Free Counselling

Get personalized guidance from our expert counselors

Step 3

Online Admission

Complete your admission process digitally with instant confirmation

Step 4

Online Fee Payment

Secure online payment with multiple payment options available

Step 5

Online Enrolment

Start your learning journey with full access to courses and materials

Frequently Asked Questions

An Online BBA in Digital Marketing is a 3-year undergraduate degree that teaches you online marketing skills like SEO, social media marketing, content creation, branding, Google Ads, analytics, and digital strategy. You study everything through live and recorded online classes.

Certainly, the program's flexible format is ideal for working professionals.

Yes, VTU's credentials are globally acknowledged.

It’s one of the fastest-growing fields today. The course gives you job-ready digital skills, flexibility to study from home, and opens opportunities in IT companies, startups, agencies, and brand marketing teams.

Yes, the program includes live projects, case studies, and a final-year capstone project to ensure hands-on, practical learning.

Not at all. The program is designed for beginners as well as professionals, starting with business fundamentals and gradually advancing into digital marketing specialization.

Yes, an Online BBA from VTU is UGC-approved, Degree is fully valid for government jobs, private jobs, and higher studies like MBA, PGDM, or digital marketing certifications.

Job Opportunities

Digital Marketing Executive
Digital Marketing Executive

3.5L – 6L

Social Media Manager
Social Media Manager

4.5L – 7.5L

SEO / SEM Specialist
SEO / SEM Specialist

4L – 7L

Content Marketing Strategist
Content Marketing Strategist

4.5L – 8L

Data Analytics (Marketing Focused)
Data Analytics (Marketing Focused)

5L – 8.5L

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How to Create an ABC ID

The Academic Bank of Credits (ABC) ID is a unique identifier that helps students securely store and track their academic records digitally. With an ABC ID, you can maintain a verified portfolio of your learning achievements across institutions.

In this video tutorial, you will learn:

Follow along with the video carefully, and you’ll be able to complete the process in just a few minutes.