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PG Diploma in Financial Analytics, Marketing Analytics, HR Analytics

The Post Graduate Diploma in Financial Analytics, Marketing Analytics, and HR Analytics is a specialized program that offers in-depth training and expertise in three key areas of analytics. This program is designed to equip students with the knowledge and skills to leverage data analytics techniques in the domains of finance, marketing, and human resources to make data-driven decisions and gain a competitive edge in the respective industries.

duration : 02 Years
Category : Business Analytics

Certification

Successful completion of the program shall award the degree titled - Post Graduate Diploma in Financial Analytics, Marketing Analytics, and HR Analytics. The Visvesvaraya Technological University is UGC and NAAC accredited to offer the online Post Graduate Diploma in Financial Analytics, Marketing Analytics, and HR Analytics Degree program. The degree holds the same merit as a regular one. It’s universally accepted and validated for further education and job prospects.

Eligibility

Admission to PGD Program shall be open to the candidates who have passed in Bachelor’s Degree or equivalent examination from Recognized University.

Learning Resources

E-book
  • Management and Organizational Behaviour
  • Quantitative Techniques
  • Accounting for Managers
  • Marketing Management
  • Business Communication
  • Human Resources Management
  • Corporate Strategy
  • Financial Management
  • Business Research Methods
  • Entrepreneurship Development

  • Basics of Business Analytics
  • Financial Statement Analysis
  • Forensic Accounting
  • Risk Analysis & FinTech
  • Financial Econometrics

  • Basics of Business Analytics
  • Introduction to HR Analytics
  • HR Metrics & Measures
  • Predictive Analytics in HR
  • Data Visualization & Story Telling with HR Data

  • Basics of Business Analytics
  • Introduction to Marketing Analytics
  • Digital Advertising Analytics
  • Marketing Research & Metrics
  • Retail Analytics

  • Fraud Analytics
  • Financial Modeling
  • Emerging Issues in Financial analytics
  • Project Work

  • HR accounting & Audit
  • Text Analytics
  • Investing in People
  • Project Work

  • Supply Chain Analytics
  • Business Intelligence & Analytics
  • Social Media Analytics
  • Project Work
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