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PG Diploma in Financial Analytics, Marketing Analytics, HR Analytics Online Program

The Post Graduate Diploma in Financial Analytics, Marketing Analytics, and HR Analytics is a specialized program that offers in-depth training and expertise in three key areas of analytics. This program is designed to equip students with the knowledge and skills to leverage data analytics techniques in the domains of finance, marketing, and human resources to make data-driven decisions and gain a competitive edge in the respective industries.

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PG Diploma in Financial Analytics, Marketing Analytics, HR Analytics Online Program

Duration: 02 Years
Extended Duration: 02 Years
Credit: 80
Mode: Online

Why VTU Online

The Post Graduate Diploma in Financial Analytics, Marketing Analytics, and HR Analytics offered by Visvesvaraya Technological University (VTU) is designed to equip learners with the analytical, technical, and strategic skills required to interpret data and support business decision-making across critical organizational functions. VTU combines academic excellence with practical training to ensure learners gain hands-on experience with industry-leading analytics tools and real-world case studies. The program’s multi-domain approach helps students understand how analytics transforms finance, marketing, and human resources, making it an ideal choice for those seeking a career in business intelligence and data-driven strategy. Delivered through a flexible online learning environment, this diploma prepares learners for high-growth roles across industries.

  • 1
    Gain Job-Ready Analytics Skills Across Business Domains

    This program helps you master essential analytics tools like Excel, SQL, Python, Power BI, and statistical techniques that companies need in finance, marketing, and HR roles.

  • 2
    Build Multi-Domain Expertise for Better Career Options

    You don’t have to limit yourself to one field. With this diploma, you gain analytical skills relevant to banking, sales, digital marketing, recruitment, payroll analytics, and more.

  • 3
    Learn at Your Own Pace with Full Flexibility

    Online learning gives you the freedom to study anytime, anywhere. Whether you’re a working professional or a student, you can learn without affecting your daily routine.

  • 4
    High Demand for Analytics Professionals

    Companies across all industries rely on data-driven insights for decision-making. This has created a strong demand for Financial Analysts, Marketing Analysts, and HR Analysts, making this course a great career booster.

  • 5
    Practical Training with Real-Time Datasets

    The program includes case studies, data projects, and business scenarios that help you understand how analytics actually works in real organizations, making you industry-ready from day one.

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The benefits of an

Online PG Diploma in Financial Analytics, Marketing Analytics, HR Analytics

The Post Graduate Diploma in Financial Analytics, Marketing Analytics, and HR Analytics empowers learners with the analytical skills and domain-specific insights needed to make data-driven decisions across key business functions. This program helps students master essential tools and techniques used to analyze financial performance, understand customer behavior, and evaluate workforce trends. Through hands-on training, real-world case studies, and practical projects, learners gain the ability to

  • Learn Industry-Driven Tools & Techniques

    The program gives you hands-on experience with analytics tools like Excel, SQL, Power BI, Python, Tableau, and statistical models used every day in finance, marketing, and HR departments.

  • Boost Career Growth in Multiple Business Functions

    Whether you want to work in analytics, business strategy, digital marketing, or HR planning, this diploma opens doors to a wide range of job roles across different industries.

  • Flexible, Affordable, and Accessible Learning

    You can complete the entire program online without relocating or missing work. This makes it ideal for working professionals, graduates, and career switchers who want quality learning at a lower cost.

  • Strengthen Decision-Making & Problem-Solving Skills

    With practical case studies and real datasets, you learn how to analyze data, interpret trends, and make smart business decisions—skills that employers value the most.

  • Improve Your Resume with Multi-Sector Skills

    Being skilled in financial, marketing, and HR analytics makes your profile stand out. Employers prefer candidates who can work across teams and adapt to different business needs.

  • Higher Earning Potential & Job Stability

    Analytics roles are some of the highest-paying and most secure jobs today. With this diploma, you become eligible for roles such as Financial Analyst, Marketing Analyst, HR Analyst, Business Analyst, and more—with strong salary growth.

Trusted by National and International Accrediting Bodies

Fees, Eligibility & Certification

Payment Plan
  • Annual & Full Payment
  • Easy EMI Options
  • Student Loan Available
Eligibility

1. Indian Students' Eligibility passed in Bachelor’s Degree or equivalent examination from Recognized University. 2. Foreign Students’ Eligibility Completion of 15 years of formal schooling with recognized academic credentials.

Certification

Earn a UGC-entitled Online PG Diploma in Financial Analytics, Marketing Analytics, HR Analytics from VTU, a globally respected university. This industry-recognized qualification empowers you with credibility, career readiness and international acceptance.

Testimonials

What our Learner's Say About Us

quote

Future Ready

This diploma made me future-ready by teaching multi-domain analytics instead of focusing on just one area. The combination of finance, marketing, and HR analytics gave me wider career choices and helped me secure an Analyst role in a reputed company.

— Sonia Mehra — Sonia Mehra
quote

Real Insights

The HR analytics section was extremely helpful. I now understand employee data, attrition metrics, and workforce planning with real numbers. The projects were very practical and gave me clarity on how analytics is used in modern HR teams.

— Praveen Reddy — Praveen Reddy
quote

Skill Transformation

I joined to upgrade my marketing skills, and the analytics modules exceeded my expectations. I learned how to track campaigns, understand customer data, and present insights that actually drive decisions. It has made me a more confident Marketing Analyst

— Ritika Gupta — Ritika Gupta
quote

Career Lift

This program helped me move from a basic finance role to a Financial Analyst position. The training on Excel, Power BI, and real financial datasets made learning practical and easy. The online format was flexible enough to balance my job and studies.

— Aman Khanna — Aman Khanna

Syllabus Overview

  • Principles of Management
  • Marketing Management
  • Fundamentals of Digital Marketing
  • Google Marketing Platform and Web Analytics
  • Business Communication

  • Human Resources Management
  • Search Engine Optimization & Marketing
  • Financial Management
  • Business Research Methods
  • Digital Brand Strategy

  • Digital Entrepreneurship
  • Developing Employability
  • Sales Management
  • Consumer Neuroscience
  • E-Commerce Marketing

  • Content Marketing Strategy
  • Artificial Intelligence in Digital Marketing
  • Facebook Marketing
  • Project Work

Know Your Exams

  • Internal Assessments (30%)

    Includes assignments, quizzes, and academic participation to reinforce learning.

  • End-term Exams (70%)

    Held at semester end to test overall understanding and progression readiness.

LMS Features

video learning
Interactive Video Lectures
digital learning
Digital Study Materials
discussion forum
Discussion Forums
academics report
Academic Progress Report
online examintaion
Online Examination

From application to enrolment — follow 5 easy steps to begin your academic journey with confidence and convenience

Your Online Learning Journey, Simplified

Step 1

Online Application

Submit your application form online with all required documents

Step 2

Free Counselling

Get personalized guidance from our expert counselors

Step 3

Online Admission

Complete your admission process digitally with instant confirmation

Step 4

Online Fee Payment

Secure online payment with multiple payment options available

Step 5

Online Enrolment

Start your learning journey with full access to courses and materials

Frequently Asked Questions

It is a specialized program that trains students in data analysis, business analytics, financial modelling, marketing insights, HR metrics, and decision-making using tools like Excel, Power BI, SQL, and Python.

Online learning offers complete flexibility, affordable fees, and access to recorded sessions. You can learn anytime, anywhere—making it perfect for upskilling without leaving your job.

Any graduate from any stream can enroll. It is ideal for freshers, working professionals, and individuals looking to build a career in analytics, finance, HR, or marketing.

You can apply for roles like Financial Analyst, Marketing Analyst, HR Analyst, MIS Executive, Data Analyst, Business Intelligence Analyst, and Reporting Manager across multiple industries.

A multi-domain program opens more career paths. With skills in finance, marketing, and HR analytics, you can move across teams and industries with long-term career flexibility.

Students access live classes, recorded videos, assignments, projects, and dashboards through an online LMS platform. You can study at your own pace with complete flexibility.

Job Opportunities

Financial Analyst
Financial Analyst

4L – 8 LPA

Marketing Data Analyst
Marketing Data Analyst

4L – 9 LPA

HR Analyst
HR Analyst

4L – 8 LPA

HR Reporting Specialist
HR Reporting Specialist

4.5 – 8 LPA

Market Research Analyst
Market Research Analyst

4L – 7 LPA

Banking Operations Analyst
Banking Operations Analyst

4L – 7 LPA

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How to Create an ABC ID

The Academic Bank of Credits (ABC) ID is a unique identifier that helps students securely store and track their academic records digitally. With an ABC ID, you can maintain a verified portfolio of your learning achievements across institutions.

In this video tutorial, you will learn:

Follow along with the video carefully, and you’ll be able to complete the process in just a few minutes.