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MBA in Digital Marketing Online Program

The Online MBA in Digital Marketing is designed for professionals and aspiring marketers who want to build advanced skills in today’s fast-evolving digital landscape. This program blends core management principles with cutting-edge digital marketing strategies, enabling learners to master areas such as SEO, SEM, social media marketing, content strategy, web analytics, branding, and digital advertising.

Through a flexible and interactive online learning environment, students gain hands-on experience with modern marketing tools, data-driven decision-making techniques, and real-world campaign planning. Whether you want to lead digital initiatives, elevate brand presence, or build your own online business, this MBA equips you with the strategic, analytical, and creative skills needed to excel.

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MBA in Digital Marketing Online Program

Duration: 02 Years
Extended Duration: 02 Years
Credit: 80
Mode: Online

Why VTU Online

The Online MBA in Digital Marketing from VTU is designed to deliver a comprehensive, industry-driven learning experience that blends academic excellence with practical, real-world digital marketing skills. The program structure, curriculum, and delivery method make it ideal for working professionals and aspiring digital leaders.

  • 1
    High-Demand Career Opportunities

    Digital marketing skills are needed in every industry today. An Online MBA in Digital Marketing prepares you for top roles like Digital Marketing Manager, SEO Specialist, Social Media Strategist, and Brand Manager.

  • 2
    Learn While You Work

    This program gives you the flexibility to study anytime, anywhere. You can continue your job or personal commitments while upgrading your qualifications without disturbing your routine.

  • 3
    Industry-Focused Curriculum

    You learn the latest tools and strategies—SEO, SEM, social media marketing, analytics, content marketing, and digital advertising—making you job-ready from day one.

  • 4
    Affordable and Time-Saving

    Online programs save travel time, study material costs, and living expenses. You get a quality MBA degree with lower overall investment compared to regular programs.

  • 5
    Builds Future-Ready Skills

    Digital marketing is constantly evolving. This MBA equips you with strategic thinking, data-driven decision-making, and leadership skills that prepare you for the future digital business world.

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The benefits of an

Online MBA in Digital Marketing

The Online MBA in Digital Marketing empowers learners with a blend of managerial expertise and advanced digital marketing skills, preparing them for high-impact roles in the digital business ecosystem. This program offers numerous advantages that support both career growth and practical learning.

  • Faster Career Growth

    An online MBA boosts your profile with both management and digital expertise, giving you an edge for promotions, salary hikes, and leadership roles in marketing.

  • Learn From Industry Experts

    Online programs often include live sessions, guest lectures, and workshops led by professionals who work in top digital marketing agencies and brands.

  • Build a Strong Digital Portfolio

    You can create case studies, campaigns, SEO plans, and content strategies during the course, useful for job interviews and freelance opportunities.

  • Ideal for Entrepreneurs & Freelancers

    If you want to start your own business or work independently, this MBA teaches you how to run online ads, manage websites, analyze customers, and grow a brand digitally.

  • Connect With a Wide Professional Network

    Through online communities, webinars, and discussion groups, you get to collaborate with students, alumni, and mentors from different regions and industries.

  • Gain Hands-On Experience With Real Tools

    You get to work on practical projects using real digital tools like Google Analytics, Meta Ads Manager, Canva, and SEO platforms, helping you build strong practical skills.

Trusted by National and International Accrediting Bodies

Fees, Eligibility & Certification

Payment Plan
  • Annual & Full Payment
  • Easy EMI Options
  • Student Loan Available
Certification

Certification Earn a UGC-entitled Online MBA in Digital Marketing Degree from VTU, a globally respected university. This industry-recognized qualification empowers you with credibility, career readiness and international acceptance.

Eligibility

1. Indian Students’ Eligibility Passed in a Bachelor’s Degree or equivalent examination from recognized university.

2. Foreign Students’ Eligibility Completion of 15 years of formal schooling with recognized academic credentials.

Testimonials

What our Learner's Say About Us

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Best for Online Business

This MBA was a turning point for me. The modules on branding, digital strategy, and analytics helped me launch my online clothing store. I now handle ads, promotions, and customer engagement confidently.

Sneha Sneha
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Support and Guidance

The faculty and academic counsellors were extremely supportive. Even though it was an online course, I always got quick responses and guidance. The workshops and live sessions made the learning interactive and easy.

Sumit Rana Sumit Rana
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Perfect for Working Professionals

This online MBA helped me upgrade my skills without leaving my job. The classes were flexible, and the assignments were practical. I was able to apply what I learned directly at work, and it helped me get a promotion within six months.

Jatin Sharma Jatin Sharma
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Industry Tools

The program taught me how to use real marketing tools like Google Ads and Meta Business Suite. The hands-on projects boosted my confidence, and I now manage multiple clients more professionally.

SK Rao SK Rao

Syllabus Overview

  • Principles of Management
  • Marketing Management
  • Fundamentals of Digital Marketing
  • Google Marketing Platform and Web Analytics
  • Digital Entrepreneurship

  • Human Resources Management
  • Search Engine Optimization & Marketing
  • Financial Management
  • Business Research Methods
  • Digital Brand Strategy

  • Employability & Professional Skills
  • Consumer Neuroscience
  • Universal Human values
Elective – I
  • Sales Management
  • Affiliate Marketing
  • Franchise Marketing
Elective – II
  • Influencer Marketing
  • Content Marketing Strategy
  • Customer Relationship Management
Elective – III
  • LinkedIn Marketing
  • Twitter Marketing
  • Facebook Marketing

  • E-Commerce Marketing
  • Artificial Intelligence in Digital Marketing
  • Project Work
Elective – IV
  • Data Visualization
  • Website Development and Design
  • Email Marketing

Know Your Exams

  • Internal Assessments (30%)

    Includes assignments, quizzes, and academic participation to reinforce learning.

  • End-term Exams (70%)

    Held at semester end to test overall understanding and progression readiness.

LMS Features

video learning
Interactive Video Lectures
digital learning
Digital Study Materials
discussion forum
Discussion Forums
academics report
Academic Progress Report
online examintaion
Online Examination

From application to enrolment — follow 5 easy steps to begin your academic journey with confidence and convenience

Your Online Learning Journey, Simplified

Step 1

Online Application

Submit your application form online with all required documents

Step 2

Free Counselling

Get personalized guidance from our expert counselors

Step 3

Online Admission

Complete your admission process digitally with instant confirmation

Step 4

Online Fee Payment

Secure online payment with multiple payment options available

Step 5

Online Enrolment

Start your learning journey with full access to courses and materials

Frequently Asked Questions

An Online MBA in Digital Marketing is a postgraduate program that teaches marketing, branding, social media, SEO, analytics, and digital business strategies through flexible online learning.

Any graduate from a recognized university can apply. Working professionals, freshers, and entrepreneurs often choose this course for career growth.

It allows you to study from home, balance work and learning, save travel time, and still earn a full MBA degree with the latest digital marketing skills.

You will learn SEO, SEM, social media marketing, content strategy, digital advertising, marketing analytics, branding, and business management topics.

It offers flexible schedules, lets you learn at your own pace, and helps you upskill without quitting your job. Many students use these skills to earn promotions.

If you want a career in marketing, want to switch jobs, start a business, or upgrade your digital skills, this MBA is a great choice for your future.

You can work as a Digital Marketing Manager, SEO Specialist, Brand Manager, Social Media Strategist, Performance Marketing Specialist, or start your own business.

Job Opportunities

Digital Marketing Manager
Digital Marketing Manager

₹6 LPA – ₹18 LPA

SEO Manager / SEO Specialist
SEO Manager / SEO Specialist

₹3 LPA – ₹12 LPA

Social Media Manager
Social Media Manager

₹4 LPA – ₹13 LPA

Content Marketing Manager
Content Marketing Manager

₹6 LPA – ₹14 LPA

Brand Manager
Brand Manager

₹8 LPA – ₹15 LPA

E-Commerce Manager
E-Commerce Manager

₹5 LPA – ₹12 LPA

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How to Create an ABC ID

The Academic Bank of Credits (ABC) ID is a unique identifier that helps students securely store and track their academic records digitally. With an ABC ID, you can maintain a verified portfolio of your learning achievements across institutions.

In this video tutorial, you will learn:

Follow along with the video carefully, and you’ll be able to complete the process in just a few minutes.